The True Cost of a DDoS Attack on Businesses

A DDoS attack (Distributed Denial of Service) is one of the most dangerous cyber threats, capable of bringing down an entire network by overwhelming it with fake traffic. The financial and operational impact of such an attack is devastating, with businesses suffering significant downtime, lost revenue, and long-term reputational damage.

Studies reveal that small to mid-sized businesses (SMBs) lose an average of $120K per attack, while large enterprises face losses exceeding $2M. The cost of downtime is even more alarming, ranging between $140K and $540K per hour. When a DDoS attack occurs, companies scramble to restore services, compensating IT teams for emergency response while dealing with frustrated customers and lost transactions.

Beyond immediate financial damage, a DDoS attack can also result in data breaches, exposing sensitive customer and business information. According to IBM’s Cost of a Data Breach Report, the global average cost of a breach is $3.86M, with healthcare and financial institutions among the hardest hit. A security failure can lead to legal consequences, regulatory fines, and a loss of customer trust—a price no business can afford.

Even if a company recovers from an attack, the long-term effects on brand reputation can be devastating. Surveys show that 22% of businesses experience customer loss after a DDoS attack, and it can take months—or even years—to rebuild trust.

Understand the financial and reputational risks of DDoS attacks and learn how to protect your business.

What is DNS load balancing?

DNS Load balancing is the method of configuring a domain in the Domain Name System (DNS). With it, the user’s requests to the domain are distributed over a number of servers. For example, a domain can correspond to a website, a mail system, a print server, or another produced service accessible through the Internet. It aids quicker access to a domain by providing different IP addresses for a particular host or domain name, which routes traffic within two or more servers.

DNS Load Balancing assists in optimizing user requests for a particular domain. Learn more additional information about DNS Load balancing!

Anycast DNS – History

Anycast DNS is an excellent technology. But, it actually took more than 30 years to get to the level that it is today. The first documented use of anycast routing for topological load-balancing of Internet-connected services was in 1989. The technique was first formally documented in the IETF four years later in RFC 1546. Anycast DNS is a simple solution and an excellent choice to improve your uptime. Many implement it nowadays.

Learn the history of how exactly Anycast DNS was developed. 

DNS explained

The Domain Name System, or for short DNS, is one of the main foundations of the Internet. But still, many people outside of networking don’t even realize that they benefit from using it. Actually, they do it every day to check their email, for example, or do their jobs. To make it simple, DNS is a directory of names corresponding with numbers. These numbers are the different IP addresses needed for computers to operate and communicate with each other. Domain Name System explained in detail!