A DDoS attack (Distributed Denial of Service) is one of the most dangerous cyber threats, capable of bringing down an entire network by overwhelming it with fake traffic. The financial and operational impact of such an attack is devastating, with businesses suffering significant downtime, lost revenue, and long-term reputational damage.
Studies reveal that small to mid-sized businesses (SMBs) lose an average of $120K per attack, while large enterprises face losses exceeding $2M. The cost of downtime is even more alarming, ranging between $140K and $540K per hour. When a DDoS attack occurs, companies scramble to restore services, compensating IT teams for emergency response while dealing with frustrated customers and lost transactions.
Beyond immediate financial damage, a DDoS attack can also result in data breaches, exposing sensitive customer and business information. According to IBM’s Cost of a Data Breach Report, the global average cost of a breach is $3.86M, with healthcare and financial institutions among the hardest hit. A security failure can lead to legal consequences, regulatory fines, and a loss of customer trust—a price no business can afford.
Even if a company recovers from an attack, the long-term effects on brand reputation can be devastating. Surveys show that 22% of businesses experience customer loss after a DDoS attack, and it can take months—or even years—to rebuild trust.